Daddy-O

The patriarch of the platinum society offers shine, sassiness and plenty of fresh lemon for all shades of blonde and grey. When you’re looking for a bombshell moment, reach for fresh lemon and lime-their zingy juices encourage the hair cuticle to lie flat and reflect more light.
The deep violet colour in this blondifying blend acts as a toner, keeping fair hair looking bright and beautiful without the brassiness.
How to use:
Lather up in a violet-scented dream of shine-enhancing ingredients then rinse away thoroughly. This product is deliberately pigmented in order to tone the hair, so watch where you whip it. Use carefully and rinse surfaces well immediately.